by Evelyn White
A creative print company born from an interest in print and design, Graffix Digital has formed a mutually beneficial relationship with companies in the music industry. After winning a print design competition during his school years, founder Michael Boyle’s interest in print developed and manifested in the start of his own company. Its flair for creativity and clients including Universal, Island and Virgin records makes Graffix digital stand out from the rest. The next step for the company is focusing on selling products via their website and eventually become the go-to print company for brands in the music industry.
We work alongside artists amazing ideas, helping with strategy and execution. It's a great collaborative effort as we provide tangible solutions for their ideas.
Tell me a bit about your business Graffix Digital. What made you want to start the company?
Well, when I was at school I started becoming interested in print and ended up winning a print design competition. This set me on a path to become a designer and eventually join a print company. In 2011, I decided to start my own print business, with the vision of making my brand more creative than other ones I’d seen on the market.
What is the unique selling point of the company? How do you stand out from competition?
We stand out from competition by offering a unique and creative print service to the music industry and specialise in our influencer boxes. These have been popular amongst our influencer clients, with the branded boxes helping to promote the brand image of influences and arists across the world.
In what way does providing print for companies in the music industry help their brand?
In the music industry there is a strong need for creativity and marketing. You could have a great brand that works on paper but marketing makes a huge difference to brand exposure. These brands tend to be good at social media marketing but find the physical products like printing more difficult to navigate - this is where Graffix Digital comes in. We work alongside artists amazing ideas, helping with strategy and execution. It's a great collaborative effort as we provide tangible solutions for their ideas.
We bounced back from the pandemic helping with music event marketing with branding posters which was mutually beneficial for us and our clients getting back on our feet after COVID-19.
We’re living in a world where the online business market only continues to grow. How does Graffix Digital keep up with this digital revolution?
We offer a personal service that is hard to replicate online, sourcing products and services which help clients in ways that can’t be done digitally. However, there are certain products of ours that will have to make their way onto our online website as it's certainly a big gap in the market. Sam Liu and Kate Fuller from Webfx have helped massively with their excellent website design for the Graphix Digital website. The team from Webfx and Networking.London have done an excellent job at helping us achieve our goals for the future. Moving more of our products online in the near future is inevitable, it's just a matter of finding the time to dedicate to this project.
Tell me a bit about some of the clients you’ve worked with and the work you’ve done for them.
Before the pandemic we had clients in the fashion industry such as Cath Kidston, Monsoon and River Island. Then we moved towards mainly working with labels in the music industry, having done work for artists and major label music labels such as Island Records, Virgin and Universal records to name a few. We bounced back from the pandemic helping with music event marketing with branding posters which was mutually beneficial for us and our clients getting back on our feet after COVID-19.
What are your plans for the future with Graffix Digital?
Our main goal is to become well-known within the music industry as a go-to print company. Eventually, we'll move our products online and start focusing more on selling on our website, which will inevitably become a priority for us in the near future to reach a global audience.
Graffix digital can be found on...
Instagram: @graffixdigital
Website: https://www.graffixdigital.co.uk
